Wholesome Wave

Wholesome Wave is a national non-profit organization working to make healthy, local food affordable for all. The organization  works on federal, state, and local government level in partnership with businesses to provide subsidized fresh food vouchers to the most vulnerable Americans.

The challenge was to communicate how the organization works, its efficacy, and create paths to participation in a concise, easy to understand manner to its five core audience groups.

Studio Chow was engaged by Stake for this 1.5 month engagement to provide creative strategy, conceptual & product design, and creative direction for Wholesome Wave's responsive website redesign. Studio Chow also worked with the client on content strategy, providing suggestions on how to integrate social content, celebrity stories, and collateral content into the overall site experience.




Client: Wholesome Wave
Agency: Stake
Services: Creative Strategy, Content Strategy, Product Design, Creative Direction


Creative Strategy

Craft actionable strategy and tactics and drive Wholesome Wave's audience down action funnels to donate or become a member. This included a a deep dive into how the organization and its programs work, the needs of its intended audience, stakeholder interview materials, and competitive analysis.


Concepting & Product Design