I direct,
and I make
Claudia Chow · Creative Director & Product DesignerIndependent creative director and product designer in Brooklyn. I work with founders, CPOs, and product leaders at the pivot point: rebrands, new products, and direction that needs sharpening. I own the strategy and the design, so nothing gets lost in handoff.
Product vision and concepting
Audits, strategy, and prototypes that align leadership.
Translating brand into product experience
Rebrands carried through to the app and site.
Design leadership
Directing teams of 3 to 20+, embedded or by contract.
Available for contract and fractional engagements.
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Selected Work
ASOS
Fashion retail • 2024-2025
From catalog to discovery
Product vision for one of the UK’s largest fashion platforms. Three CPO-led engagements over 14 months.
Clinique
Beauty • 2023-2025
AR skin analysis, redesigned
Shipped June 2024 across in-store iPad and mobile web; extended in 2025. Also: EMEA e-commerce design and icon guidelines.
Linio
LatAm e-commerce • 2017
One app, eight Latin American markets
A six-week rebrand and mobile redesign for one of Latin America’s largest e-commerce platforms, built for the payment, currency, and delivery behaviors of eight markets. +30% downloads, +35% conversion, App Store Best of 2017.
Xfinity Mobile
Telecom • 2016, 2018
Xfinity’s entry into mobile
Directed a 20+ person team from concept through design system across website, packaging, game, and hardware. 380K lines in year one. For Code & Theory.
Viator, a Tripadvisor company
Travel • 2019
Redesign for Tripadvisor’s experiences brand
12 weeks from brand strategy to a user-tested MVP.
Kinship, a Mars Petcare company
Pet • 2021-2022
Designing for first-time pet parents
Design lead for The Wildest V1 MVP; concepted the Good Friend marketplace.
Audacy
Media • 2021
One design system, 200+ stations
Led a 7-person design team through a platform transformation reaching 40M+ monthly users.
KAVAK
LatAm automotive • 2020
Buy, sell, and manage a car in one app
MVP definition and a modular design system for a SoftBank-backed Mexico City startup reshaping how Latin America buys, sells, finances, and services cars. Brought SuperUnion’s new identity into the product.
Digiday Media
Publishing • 2011-2020
Brand and design for a family of media brands
A decade of launches: Digiday, Glossy, Modern Retail, and more. Reaching 1.3M monthly users.
Building now
Women’s Health • Live v0.5
Support before, during, and after breast scans.
Pet Health • In development
A senior-dog care platform, built solo with AI tools.
Confidential work
UniqloFashion • for I&Co
Member shopping and rewards prototypes in English and Japanese. Messenger AI shopping concept for UNIQLO IQ
Under ArmourFashion • for Code & Theory
Creative Director for the connected-fitness brand refresh; directed 8+ designers.
Guided three incubator teams across six digital products; shared style guide.
AjinomotoFood • for I&Co
UX lead on a conceptual new-service app exploring umami, refined through two rounds of user testing.
From the archive
See all work in the archive →