Clinique
Engaged by Clinique, an Estée Lauder company, as an independent consultant, on strategy, concepting, and design of different digital products.
Client: Clinique
Services: Strategy, Product Design
Ecomm Concept & Template Design
Engaged by Clinique’s ecommerce team on the design system audit & recommendation, conceptual design, and template design of its high traffic pages.
In collaboration with Clinique’s digital leadership & ELC’s UX team, translated corporate UX components into a Clinique branded experience for desktop & mobile PDP. In addition, template and conceptual design for its high traffic landing pages.
Brand Icon Strategy
Engaged by Clinique’s Global 360 Creative to audit existing icon usage and create a strategy for cohesive icon & badge usage to create rules around their application across Clinique’s website experience. Deliverables include stress testing icon recommendations on key pages, modules, and recommended rules for icon application.
Augmented Reality Product
Engaged by Estée Lauder’s Brand Technology team on the design refresh of Clinique’s augmented reality product Clinique Clinical Reality. The assignment was to integrate new in-store scanning tools, and in 2025 foundation matching, into new user flows and experiences. In collaboration with Clinique brand & ecomm team, created new user flows, concepts, and designed new templates for in-store iPad, customer mobile web, and Clinique Clinical Reality web pages.