Digiday Media

2015-2020 / Web & Mobile / Creative Strategy, Branding, Responsive Web Design

Digiday Media is a vertical media company founded in 2008 by CEO Nick Friese. Its global media brands chart how industries like media, marketing, fashion, luxury and finance are moving from analog to digital. 

Studio Chow's work with Digiday Media began in 2013 with the rebranding and site redesign of Digiday, marking its transformation from an event company into a publisher business. The company has since grown into a global media powerhouse with a monthly reach of 1 million users across it’s media brands.

In collaboration with its editor-in-chief Brian Morrissey and CEO, Studio Chow created the creative strategy, branding, and site design for Digiday Media brands including: Digiday, Glossy, Modern Retail, Tearsheet, Gather, Digiday Media, and the responsive site for in-house agency Custom.

 

Honesty over spin

Studio Chow's relationship with Digiday Media began with the visual identity redesign and editorial integration for the Digiday website in 2011. Working with the CEO and editor-in-chief, refined the brand's mission, core promise, audience, personality, and its relationship to the Digiday masterbrand. In addition, designed the visual identity used for web, print, and events.

Over the years, Studio Chow has engaged with Digiday's CEO & editor-in-chief at key moments of its business transformation to evolve its brand strategy, architecture, and website experience. This included brand & website audit (2015), brand architecture & responsive website design (2016), membership experience integration (2017).

Deliverables included brand strategy, brand architecture, visual identity redesign, user flows, responsive website design.

Outcome

  • 1.3M monthly users

  • 260K email subscribers

  • 7K event attendees

  • 12 award programs in the US and Europe

 

An inside look into how leading brands and retailers are navigating uncertainty

Glossy is a new publication from Digiday Media that charts the seismic activity tearing through the fashion and luxury space. Its target audience are fashion houses, retailers, media, and platforms.

This scope of this 5 week assignment included: brand strategy, visual identity system, UI, and website design.

Working with Digiday's CEO Nick Friese and editor-in-chief Brian Morrissey to define Glossy's branding including the brand's mission, core promise, audience, personality, and its relationship to the Digiday masterbrand. In addition, create a brand identity that is fashion industry focused.

Special consideration was given to the frequency of story publication and its wordpress build. Creating a flexible design system to accommodate new functionalities for a customized user experience across web and app.

As fashion is a highly visual audience, special attention was paid the use of imagery and a flexible article template structure to accommodate visual storytelling. "Hot Topics" was elevated to be highly visible to create focus around the most buzzed topics for the users.

Outcome

  • 250K monthly users

  • 30K email subscribers

  • 1.5K event attendees

 

Confronting the seismic shift in retail and DTC

Modern Retail is a publication from Digiday Media that covers the ins and outs of retail reinvention. It charts ongoing shifts driven by technology from Amazon’s increasing influence to direct-to-consumer upstarts.

The 4 week project included: competitive analysis, brand strategy, visual identity, website design, and recirculation recommendations.

In collaboration with Digiday's editor-in-chief Brian Morrissey define Modern Retail's branding. This included competitive analysis, brand mission, core promise, audience, personality, and its relationship to the Digiday masterbrand.

A text-focused experience, the responsive site is designed with flexible modules and a distinctive look & feel. Curated content areas such as Retail Briefing and Featured Collection give editors the ability to group articles by topic and surface hot topics in a timely manner. Special consideration was given to Modern Retail’s editorial calendar and use of wordpress. 

 

Connecting like minded C-Suite executives

Engaged by Digiday Media for a 2 week assignment to create the creative strategy, visual identity, and website design for their new business vertical, Gather, for a September launch.

Gather provides unique culinary experiences hosted in the most wonderful restaurants and private spaces around the world. Its events bring together like-minded C-suite executives with the world’s top chefs for luxurious, memorable experiences that foster meaningful, authentic conversations and connections.

Based on the vision defined in strategy, designed concepts to express Gather's brand personality and convey quality, intimate, bespoke, memorable, and exclusive. In addition to logo and visual identity design, created user flow and site structure to satisfy Gather's business needs at launch.

At launch, Gather is a B2B service for companies competing for the attention of talents and clients during industry events. The purpose of the website is twofold; showcase the premium services offered by Gather, and create an ecosystem for event communication for the clients and their guests.

 

A home for Digiday’s house of brands

Engaged by Digiday Media to create a B2B website to house their growing suite of brands and tell Digiday Media’s story to potential partners and advertiser.