Engaged by Digiday Media for a 2 week assignment to create the creative strategy, visual identity, and website design for their new business vertical, Gather, for a September launch.
Gather provides unique culinary experiences hosted in the most wonderful restaurants and private spaces around the world. Its events bring together like-minded C-suite executives with the world’s top chefs for luxurious, memorable experiences that foster meaningful, authentic conversations and connections.
Client: Digiday Media
Services: Strategy, Creative Direction, Product Design
Gather is a new business offering from Digiday Media focused on curated events to foster meaningful connection between like minded C-suite executives. The strategic work included a competitive analysis, audience definition, to create a brand vision that differentiates Gather from competitors in the space.
Visual Identity & Conceptual Designs
Based on the vision defined in strategy, designed concepts to express Gather's brand personality and convey quality, intimate, bespoke, memorable, and exclusive. In addition to logo and visual identity design, created user flow and site structure to satisfy Gather's business needs at launch.
At launch, Gather is a B2B service for companies competing for the attention of talents and clients during industry events. The purpose of the website is twofold; showcase the premium services offered by Gather, and create an ecosystem for event communication for the clients and their guests.