Holibob

Holibob is a B2B marketplace for tours & experiences. It works with travel brands and operators to build & launch white label sites with its proprietary backend system.

In 2023 was engaged by the company’s Chief Brand & Strategy officer to redesign consumer-facing foundational UX system while respecting its limitations for customization. The system of templates & components needed to be fulfill the following criteria: Easy to customize with client’s branding, flexible for businesses with varying volume & types of products, and mobile friendly.

Client: Holibob
Services: Experience Strategy, UX, Design, MVP Definition, Styleguie

Creative strategy

Understand traveler experience booking journey, audit the proprietary back-end system to understand customizable elements, assess the competitive landscape, to create a B2B system that is flexible yet unique for prospective clients.

Concept & Stress Test

Concepts and design for a experience booking system. To validate the system, worked in collaboration with Holibob to stress test the design against small tour operator & large client content.

Styleguide

Styleguide to document foundational system redesign components .