Modern Retail is a new publication from Digiday Media that covers the ins and outs of retail reinvention. It charts ongoing shifts driven by technology from Amazon’s increasing influence to direct-to-consumer upstarts.
The 4 week project included: competitive analysis, brand strategy, visual identity, website design, and recirculation recommendations. Special consideration was given to Modern Retail’s editorial calendar and use of wordpress.
Client: Digiday Media
Services: Brand Strategy, Branding, Creative Direction, Product Design
Brand Strategy & Identity
Work closely with Digiday's editor-in-chief Brian Morrissey define Modern Retail's branding. This included competitive analysis, brand mission, core promise, audience, personality, and its relationship to the Digiday masterbrand.
Responsive Website Design & Styleguide
A text-focused experience, the responsive site is designed with flexible modules and a distinctive look & feel. Curated content areas such as Retail Briefing and Featured Collection give editors the ability to group articles by topic and surface hot topics in a timely manner.