Sergio Rossi

Studio Chow was invited by the Italian luxury shoe brand Sergio Rossi to reimagine their e-commerce experience across multiple platforms. 

In partnership with Jessica L'Esperance, Studio Chow worked on this 1 week pitch assignment  that included: creative strategy, visual identity system, and responsive website design. 


Client: Sergio Rossi
UX Partner: Jessica L'Esperance
Services: Creative Strategy, Creative Direction, Product Design


Creative Strategy

Sergio Rossi is a heritage luxury brand born in Fellini's Rome with a loyal following of customers and stylists. The brand challenge is in attracting a new generation of "Sergio Women" by communicating its core brand values of artistry, engineering, Italian craftsmanship that together create products of exceptional beauty, function, made to seamlessly fit a woman's body.


Responsive Website Design

The key was merge the high-touch aspects of an in-store experience with the convenience and storytelling capability of a digital experience for both focused shoppers and loyal browsers.