Stronger For Life
"Stronger For Life" is a documentary film about fitness leader and Nike endorsed fitness athlete Ilaria Montagnani's fight with breast cancer, and how she must embody her philosophy that Exercise Makes You Stronger For Life as never before.
Engaged by Ilaria's company Powerstrike, this 3.5 day project include the creation of the film's logo and one-page fundraising website.
Services: Branding, Responsive Website Design
The concepts express the theme "strength" from the documentary, and explores the relationship between the words "Stronger" and "Life". Like the film itself, the logo needed to feel direct, honest, and transparent. Select designs were tested in movie poster format to assess their legibility, and explore which themes are most important to communicate about the film (e.g. fitness vs. emotion).
Website Design Concept
A fixed frame design for maximum visual impact to introduce potential donors to the film. The page takes the user through a linear narrative with sticky right nav to allow users to jump to different areas of the site.
Final Logo Design
The final logo and acronym mark selected convey the ideas of strength, elegance, sharpness with a hint to Ilaria's martial arts background and are direct and distinctive. Important considerations for the design include legibility from a distance, integrity when rendered in film.
Final Responsive Website
The final design is a one-page scrolling website that exposes all information at the same time, with a nav on up scroll to allow users to hop around the site.